The goal
A portfolio site that feels nothing like a generic agency template, showing the work for Topshelf, Sip, Bitter Truth and Seljaas and the range from concept to manufacturing.
Orange Tree builds custom merch and product lines for athletes, artists and creators. They wanted a portfolio site that feels like the work, so we built scrolling case sections with custom motion and period-appropriate type, tuned to read the same on mobile.
A portfolio site that feels nothing like a generic agency template, showing the work for Topshelf, Sip, Bitter Truth and Seljaas and the range from concept to manufacturing.
Four distinct client projects, each with its own merch line, audience and palette, had to live in one system while keeping what made them individual.
Scrolling case sections with custom hover interactions and period-appropriate typography, tuned to read the same on mobile.
The portfolio shows the work on its own terms, with no extra explanation needed.