Start a project↗︎

KILO Vintage

KILO Vintage sells American-sourced vintage by the kilogram. We built an e-commerce store that mirrors their supermarket-style shop on Karangahape Road, keeping the tactile, playful checkout while it moved online.

KILO Vintage e-commerce store by Concrete

150% ROI, one day after launch

The brief

The goal

A distinctive, accessible e-commerce platform that mirrors Kilo's supermarket-style store at 161 Karangahape Road and moves the in-store feel online.

The challenge

Selling vintage by weight had to become an engaging online marketplace while keeping the tactile, playful checkout of the physical shop.

The approach

An e-commerce build around the sold-by-the-kilo experience, handed over with back-end video guides.

The result

150% return on investment within one day of launch, positive from the first day.