The goal
A fast, low-friction site that reflects 45 Movers' reputation and turns visits into quote requests.
45 Movers
45 Movers wanted to move off bought leads and onto their own. We rebuilt their Shopify site with tracking and landing pages, then ran Google Ads on search and calls to bring cost per lead down and conversion up.
Leads up 64%, cost per lead down 23%
- 64.4%lead growth in 3 months
- 23%lower cost per conversion
- 23.26%conversion rate, up from 11.75%
The brief
The challenge
The old site had UX and speed problems across navigation, load times and mobile, and the lead form had to feel effortless while keeping the brand trustworthy.
The approach
A rebuilt Shopify site with tracking and landing pages, paired with Google Ads run on search and calls.
The result
Conversion climbed from 11.75% in September to 23.26% in November, total leads grew 64.4% over three months, and cost per conversion dropped 23%.
